When Aveda founder, Horst M. Rechelbacher, set out to start a new personal care company after selling Aveda to Estee Lauder, he “shifted his focus to Intelligent Nutrients, a health and beauty company that lives to the highest standards of 100% food-based, safe, non-toxic and organic ingredients.” The product line is based around the idea that “much of what goes on your skin can be absorbed into it. If it’s good enough to go on your body, it should be good enough to go into your mouth. And conversely, if you wouldn’t put it in your mouth, don’t put it on your skin.”
“Lip Delivery Antioxidant Gloss is a USDA certified organic gluten-free lip-gloss combining powerful colorful antioxidant chemistry and nutritious food ingredients with a high Oxygen Radical Absorbance Capacity (antioxidant) ORAC value. Lip Delivery Antioxidant Gloss is free from toxic mined or mineral pigments, heavy metals, synthetic colorants.” Also it does not contain, petroleum, synthetic oils, lead, toxic minerals, parabens, petrochemicals, plastics, artificial fragrance or flavors, synthetic colorants or silicones.
The gloss definitely moisturized, and the clear frosting color left a nice sheen. It lasted a long time and I did not find that I had to reapply often. The color Purple Mazie looks very dark in the tube but is a perfect light berry shade on the lips, not too overdone, but quite good for a low key day or when you don’t want to be obvious about your lip color. The taste though is like a blueberry muffin and I could do without that for sure. What I like best is that “every ingredient chosen to feed your lips with power-packed antioxidants and Intelligent Nutrients’ signature Antioxidant Intellimune® Seed Oil Complex to help battle oxidative stress and aid in fighting pre-mature aging”
* Image above and quotations used without permission from Intelligent Nutrients